Another story that reflects the importance of following up on marketing ideas. I was visiting Palo Alto, California 2 years ago (my old stomping grounds as I grew up on the Stanford University Campus since my father was a Professor). My friend and I met at an outdoor café at the wonderful Town and Country Village Shopping Center when I noticed this delightful Equestrian-themed store called ELLA (which stands for Equestrian Luxury Lifestyle Art). I immediately thought of my horse sculptures as a possibility for this boutique but I never followed up at the time because I got preoccupied with other things.
Fast forward to 3 weeks ago when I received an e-mail from the store inviting me (as a customer) to their pop-up shop at the Menlo Circus Club in Atherton, CA. It reminded me that I'd never reached out to them as an artist, so I put together an e-mail with 3 cowboy/cowgirl/pony photos and links to specific pages on my website and sent it off, hoping I would pique their interest in my sculptures for their store. Low and behold I did indeed capture their interest, and have just sent off 11 of my sculptures for their shop (and to arrive in time for their special pop-up shop in Atherton!). What's particularly interesting is that they only chose 2 of my horse pieces--they indicated that while they get a lot of horse lovers in their shop, they also get walk-ins from the general shopping center as well as family and friends of the horse lovers who are looking for something different--possibly my other whimsical animal sculptures! Here are photos of the pieces that will soon be available at ELLA, Town and Country Village, 855 El Camino Real, #109, Palo Alto, CA 94301, 650-656-9949. I'm going to particularly miss Professor Frogophile--he had a special place in my heart.
I am 56 years old, a wife of 25 years, a mother of a wonderful and independent 17-year-old daughter, a clinical psychologist who treats adults in private practice, and last, but definitely not least, an artist. Whew! That was a mouth full. My passion is creating one-of-a-kind whimsical sculptural animals, dolls, and cake toppers (with a little multi-media collage thrown in for good measure). I hope you enjoy my creations as much as I enjoy making them!